About Us

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Prudential BSN Takaful Berhad (PruBSN) was formed from the partnership of Prudential Holdings (Prudential) and Bank Simpanan Nasional (BSN), two financially strong companies in their respective fields of expertise. In early 2006, PruBSN received the approval from Bank Negara to operate a Takaful business.



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Founded in 1848, Prudential began as a leading life and pensions provider in the United Kingdom. Today, it is one of the world's largest financial services group. Through Prudential Assurance, the Prudential brand has been in Malaysia for over 80 years. BSN, launched in 1974, has today a 9 million customer base serviced by 5,100 employees in nearly 400 branches nationwide. It is a statutory body under the Ministry of Finance.

The partnership provides a solid structure for PruBSN in view of Prudential Assurance's strength in agency distribution as well as BSN's impressive corporate presence. The strong branding and identity of the two companies have created a vast opportunity for PruBSN to accelerate the growth of the Takaful industry in the country.

PruBSN's vision is to be a world-class Shariah-compliant financial solutions provider. We would also like to instill the importance of family values and the spirit of togetherness amongst our employees, partners and customers because at PruBSN, We Understand, We Care.